Project · abcselfdrive.com
ABC Self Drive: a page for every kind of hire.
ABC Self Drive hires vans, minibuses and Luton vans in Coventry. Each of those customers searches differently and needs different information, so each vehicle type has its own page.
Real page · screenshot of the live website
The brief
Help people looking for a particular vehicle in Coventry land on information about that vehicle, and make the next step — getting in touch — obvious.
The approach
Different hire needs deserve relevant landing pages. Sending every search to the homepage makes a minibus customer dig past vans; a dedicated page answers them straight away.
What was implemented
Vehicle-specific pages for van hire, minibus hire and Luton van hire, each targeting its own Coventry search, with clear vehicle information and a route to contact the business.
How it fits together
Search brings the right customer to the right page; the page explains the vehicle; the contact route turns interest into an enquiry. Content, visibility and enquiry routes work as one.
One search. One relevant page.
01 · Target search: “van hire Coventry”
Van hire
Everyday moves and business jobs — the visitor wants to see what vans are available and how to book.
View live page ↗
02 · Target search: “minibus hire Coventry”
Minibus hire
Group trips and events — a different customer with different questions about seats and licences.
View live page ↗
03 · Target search: “Luton van hire Coventry”
Luton van hire
House moves and bulky loads — the visitor needs to know a larger van is available.
View live page ↗
Work completed
Dedicated pages for three vehicle types, each with its own target search and contact route.
Intended benefit
Customers searching for a specific vehicle find relevant information faster and are more likely to get in touch.
Measured results
Not published yet. Rankings, traffic or enquiry figures will be added only when dated evidence is available.